Linking strategies to skyrocket to the top of Google.
by Greg Furey
If you don’t know already, one of the key success
factors to getting loads of free Google traffic to your
website is increasing page
rank. DataLinks Software Solutions has a tool that
can determine the
Google PageRank (PR) of a website. So just how do
you increase your page
rank? Well, it’s all in the linking.
To be honest I never could quite figure this Google
thing out, how it ranks good sites from bad sites. One
day it all clicked for me and its so simple when you
look at it from Google’s point of view. Google keeps
its customers by providing relevant sites to your search
queries. How does it choose the best sites for what you
are looking for? Well, first of all it needs to be
relevant (key words) and secondly it needs to be useful
and of high quality. One way Google knows to measure
quality is by the amount of links referring to your
site. It stands to reason a site referred to by 100
websites may be more useful than a site referred by just
a few right?
So how can we increase our sites chances of shooting up
the search engine rankings with incoming links?
The quality of the links you receive is very important.
Choose websites that firstly are related and preferably
with a higher page rank than your site. The higher the
quality link the higher page rank you will receive. In
other words getting a link from Amazon.com is going to
be worth more than a link on your daughters home page.
Basically there are 3 types of links, Outbound links
which are easily added to your site, Reciprocal links
where site A links to site B and site B links back to
site A, and finally inbound links. These inbound links
are the most important of all.
Let me describe how to get links in order of their
How to get incoming
articles like this one. Choose a topic you know and
write up a short 500 word articles with a link back to
your website and post it to article directories. Not
only are these one-way links but other websites will
pick it up and post one way links on their websites.
Google gives you a big tick for each one way link!
marketing. Ask other website owners directly if they
would like to post your article either on their website
or include it as part of their newsletter. If it’s a
good article chances are readers will in turn pass this
on to other readers providing advertising for both you
and the other Webmaster. Like a virus, it spreads to
more and more readers who may post the article,
providing more one-way links.
forums related to your area and include a link in your
signature file. It is critical to join in the discussion
and not blatantly advertise, as this can look
unprofessional and self-gratifying. Add value to the
discussion and simply provide a link in your signature.
Visit some forums and see who you would link to in the
discussion and try and copy what they did right.
How to get reciprocal
Ask Webmasters directly. These are a little easier to
ask for as its clear you are providing them also with a
link. Best to first link to their website, then
personalize the contact commenting about something on
their website specifically. I have found personally
calling them if you have the contact phone number the
best method. My friend David Newton at
www.simplysolo.com has found this an invaluable way to
gain in excess of 1,000 inbound links for his site.
Simplified it should go like this:
A. Find a
relevant site as a potential link partner. Tip – Try
entering this into google “your keyword or phrase” +
“add url”. This will then list the most popular
sites that will allow you to link back to them.
create a link to their website
them directly showing them your link to them with url of
their site and something you liked about their site,
something unique. Compliments can only help here.
to follow them up in one months time and try again if
necessary. Best to keep a spreadsheet
Of course not all will link to you and it’s a bit of a
numbers game but you can get results. Its better to
personalize your contact than mass e-mailing a general
group of websites.
Don’t forget to always be polite and keep up a
schedule where you will aim to get say ten or twenty
links out there per week. You will then have quite a
collection after a few months and traffic should start
flowing to your site.
About the Author
Greg Furey is the owner of The Affiliate Program
Centre – Resources and helpful tools for businesses
and website owners to increase sale through affiliate