The Quest For Links
High ranking on Google and other such search engines
is largely based on the number of sites that links to your page. Due
to this factor, the SE conscious web master is eternally engaged in
a quest for links. In this article I shall reveal some of the does
and don'ts, and perhaps even a few tips and tricks to help you along
Links exchanges can be extremely productive, but here are a few
things to consider. Set up a separate page where you will put your
reciprocal links, however, do not name this page links.html or
links.htm, call it associates.html. This will make other webmasters
more attracted to having a link on your page, also it seems a lot
more professional to have 'associates' rather than; 'random people I
decided to exchange links with to gain/maintain a high SE ranking'.
Furthermore, when first starting out on your quest for links, always
be the one to make the first move, by placing a link to someone's
page in anticipation of them reciprocating. You can always remove it
if they don't, and it is likely to encourage them to add a link to
your site. Do not be afraid to approach the 'Big Boys', do a search
in Google for your keyword, and contact the people that rank
highest. This makes perfect sense, but many people simply do not
bother contacting the webmasters at the top - thinking they would
never agree to exchange links with them. But remember; they too have
to maintain their high position and getting new links is the easiest
way to do this. Moreover, exchanging links with high ranking sites
is far more productive, Google is after all based on weighted
To make the most of the links to you, submit the pages that link to
your site to the search engines, this will ensure that their 'votes'
are counted, and if you let people know that you are submitting
their pages for free, just because they linked to you, then people
are far more likely to link to you in the future. The easiest way to
get loads of links from a high ranking site to your own is through
forums. Becoming very active on popular forums is a great way to
increase search engine ranking.
Another good tip is to submit the pages of the forum that have your
link on, to the search engines. Now people are going to be sitting
there reading this and thinking, 'there is no need to do that,
Google crawls every link on a page and they will eventually get to
the link to your site'. However, EVENTUALLY, is the key word (if you
pardon the pun), submitting directly to the search engines will make
the process quicker. Also, there is evidence to suggest that pages
submitted directly to the search engines and linked to in other
pages gain higher ranking.
Furthermore, Google does not penalize for over submission, so
where's the harm? Always ensure that you exchange links with sites
relevant to yours, but not too relevant, the last thing you want to
do is promote your competition. For example, if you run a web design
company, exchange links with web design resource sites, SEOs,
graphic designers, but not other web design companies - unless you
have formed a good relationship with that company and work
collaboratively on projects or work in different markets.
Good luck on your quest for links!
About the Author
Thomas Jenkins is owner and chief design of
www.JKomp.com - which is part of the Jenklepp network.
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